From the creators of Fruit2O(R), the original fruit flavored water, comes a new fortified water unlike any other – Fruit2O(R) Essentials(TM) – providing nutrients found in two servings of fruit with zero calories in each bottle.

Studies have shown that 80 percent of Americans do not drink the recommended eight glasses of water a day, and as much as 77 percent of Americans do not eat the recommended servings of fruit a day. More than any other consumer group, women have expressed a particular desire to be healthy and consume the recommended daily intake of fruits and water. But with an increasingly hectic lifestyle, many find it difficult to incorporate these important elements of nutrition into their daily diet.

Who says 300-pound offensive lineman can’t dance? Just a year after supermodel Naomi Campbell strutted her stuff for SoBe Lifewater in a highly-memorable Super Bowl ad, it’s time to take center stage during the big game.

A special, 15-second 2-D spot featuring Matt Light and the ubiquitous SoBe lizards will hit the air during the fourth quarter and feature SoBe Lifewater’s new line of naturally-sweetened zero-calorie beverages.

The commercial will follow another anticipated SoBe spot, a 3-D Super Bowl commercial starring Light, Ray Lewis and Justin Tuck which will debut immediately following the second quarter as part of the first-ever all 3-D advertising pod.