Baskin-Robbins, America’s favorite neighborhood ice cream shop, is ringing in the New Year with an expanded line-up of BRight Choices(TM) treats. BRight Choices are better-for-you light ice cream options including fat free, dairy free, no sugar added and light ice cream. Just in time for New Year’s resolutions, BRight Choices flavors have all the great taste and quality customers expect from Baskin-Robbins but with less guilt.

The new BRight Choices flavors include Premium Churned Reduced Fat No Sugar Added Mocha Blackberry Chip ice cream, Premium Churned Light Dulce de Leche ice cream, and Vanilla Pomegranate Parfait frozen yogurt.

What could these rules be that haven’t been heard of before? “There is no magic bullet, however you can eat everything as long as it is fresh food and that includes sweets,” according to Annaliza Spiga, founder and owner of Dolce Baked Goods where the tag line, “All natural ingredients because your family deserves nature’s best”, makes it clear there’s nothing artificial about their products. As obesity approaches epidemic proportion perhaps it is time to look beyond trendy fad diets and more at eating as a way of life. Currently 66% of all Americans are either overweight or obese and many of them are children. For the first time in American history type II diabetes and heart disease in children is not uncommon. In surveys Americans cite the biggest challenges to losing weight is finding time to exercise, too little willpower, poor eating habits and counting calories.