Baskin-Robbins, America’s favorite neighborhood ice cream shop, is ringing in the New Year with an expanded line-up of BRight Choices(TM) treats. BRight Choices are better-for-you light ice cream options including fat free, dairy free, no sugar added and light ice cream. Just in time for New Year’s resolutions, BRight Choices flavors have all the great taste and quality customers expect from Baskin-Robbins but with less guilt.
The new BRight Choices flavors include Premium Churned Reduced Fat No Sugar Added Mocha Blackberry Chip ice cream, Premium Churned Light Dulce de Leche ice cream, and Vanilla Pomegranate Parfait frozen yogurt.
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Who says 300-pound offensive lineman can’t dance? Just a year after supermodel Naomi Campbell strutted her stuff for SoBe Lifewater in a highly-memorable Super Bowl ad, it’s time to take center stage during the big game.
A special, 15-second 2-D spot featuring Matt Light and the ubiquitous SoBe lizards will hit the air during the fourth quarter and feature SoBe Lifewater’s new line of naturally-sweetened zero-calorie beverages.
The commercial will follow another anticipated SoBe spot, a 3-D Super Bowl commercial starring Light, Ray Lewis and Justin Tuck which will debut immediately following the second quarter as part of the first-ever all 3-D advertising pod.
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