Fat Creep™ just announced its new Facebook-on function which is designed to keep users motivated to get to and keep a healthy weight. Once logged into Facebook, every weight input triggers an automatic message to the user’s Facebook wall announcing their weight change since the last weigh-in (the actual current weight is not revealed).
“Running a small business is wonderful because customer feedback hits the decision makers almost immediately,” said founder Heather Katsonga-Woodward. “On the very day the app was launched on iPhone, iPad and Android the first comment was a request for an auto-feed to dating websites! I personally thought this wouldn’t work because weight is probably the last thing someone would want to reveal to a new beau or belle.”
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