Losing weight is perhaps the most desired experience people are looking for and is the reason why there are so many diets, diet plans and programs, pills, surgical options, and products available to achieve the dream of getting rid of the fat. Yet they fall way short with an estimated 95 percent of weight loss attempts failing.

We need to understand this about the human body. That for most of the time during its evolution food was scarce and as a result our bodies have become very efficient. Unused muscle tissue shrinks, unloaded bones lose density, thickness and strength. Unused tendons that hold things together lose strength and tear more easily. Unused brain neurons and nerves degenerate and die and red blood cell count goes down if oxygen demand is low.

A common mistake made by people when coming up with any plan – not just weight loss- is not the plan itself but how he/she is going to stick to it. With this in mind it is important to plan how to overcome situations that threaten your weight loss goals.

For instance think about situations where you will encounter temptations. If there is a vending machine you have to walk past in your work place to get to your desk then you may wish to consider an alternative route to your workspace, or if this is not possible, refraining from carrying small change with you when away from your desk. This is just one example among many and of course it is not practical to plan for every eventuality.

Jenny Craig, Inc, one of the nation’s leading authorities on weight management, hosted a press conference today in Los Angeles to announce Phylicia Rashad as the newest Jenny Craig celebrity client and spokesperson. The award-winning actress emphasized the importance of life balance and is looking forward to sharing her journey in hopes of inspiring others.

“For me, this was not about going on a diet; this was about a change for life. Thanks to the personalized program and the support of my consultant, Jenny Craig has tailored a program to fit my life without deprivation,” said Rashad.