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Who says 300-pound offensive lineman can’t dance? Just a year after supermodel Naomi Campbell strutted her stuff for SoBe Lifewater in a highly-memorable Super Bowl ad, it’s time to take center stage during the big game.
A special, 15-second 2-D spot featuring Matt Light and the ubiquitous SoBe lizards will hit the air during the fourth quarter and feature SoBe Lifewater’s new line of naturally-sweetened zero-calorie beverages.
The commercial will follow another anticipated SoBe spot, a 3-D Super Bowl commercial starring Light, Ray Lewis and Justin Tuck which will debut immediately following the second quarter as part of the first-ever all 3-D advertising pod.
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