Renowned for their extensive range of lifestyle shoes at true value prices, Skechers have launched a new range of fitness footwear, championed by Shape Ups trainers -a unique new shoe which is designed to optimise exercise by simulating the effects of barefoot walking.

As a result of the recession, there has been a fresh focus on traditional British pastimes, causing many to cancel their gym memberships as a means of reducing monthly spending and instead making lifestyle changes such as walking to work instead of taking public transport as a more economical form of exercise.

Skechers Shape Ups couldn’t have come at a better time, not only by meeting the demand for MBT trainers, which still remain unavailable online, but by offering an affordable exercise product from a trusted brand.

Hertfordshire based online retailer Fitness Footwear has already seen tremendous sales for Skechers Shape Ups ahead of release.

“Sales began as soon as Shape Ups were available to pre order and they haven’t stopped” said Fitness Footwear MD Luke Barlow. “However, due to the technical nature of the product, we have ensured that our customers are well informed before making a purchase.”

Skechers provide an excellent booklet which quickly explains how Shape Ups are designed to promote weight loss, tone muscles, improve posture and get in shape without setting foot in a gym.

Fitness Footwear has also prepared their own Skechers Shape Ups Guide, detailing how the rapid urbanisation of our environment has led to cushioned shoes and the requirement of fewer muscles for walking as a result. Skechers have designed their Shape Ups to change this and work those muscles by simulating barefoot walking with a soft kinetic wedge insert and dynamic rolling bottom.

As our feet have evolved to walk on soft uneven surfaces (like soft sand), your heel will sink into the Shape Ups cushioning as you step, then roll forward on to your forefoot as weight shifts across the foot, before finally pushing of with your toes to take another step.

By using this full movement of the foot in the way nature intended, walking in Shape Ups will result in stronger leg, buttock, back and abdominal muscles as you stabilise your steps.

There are many online resources which explain the benefits of walking barefoot. This article from Walking.org also recommends the new Skechers Shape Ups as an effective aid to walking exercise.

But Shape Ups are more than just a fitness shoe, they are a Skechers fashion shoe; allowing you to look good while getting fit and are ideally suited to people with a busy lifestyle. This means that they can be comfortably worn while walking to and from work, doing the daily chores and are styled to match your casual clothing.

But Shape Ups are more than just a fitness shoe. By allowing us to walk in the manner that nature intended, Skechers Shape Ups provide essential workout from walking and look good too.

People are looking for a cost effective way to stay in shape and when a product like this is coming from one of the world’s most trusted brands and at a reasonable price, Skechers Shape Ups looks certain to be a success all year round.

Skechers Shape Ups are available now at Fitness Footwear -the web’s widest choice of sports and outdoor shoes.

Source: PRWEB