Today, Weight Watchers (NYSE: WTW) announced the launch of Lose for Good, a campaign created to empower people to get healthier while also giving back to others in need. The program addresses two global epidemics — obesity(1) and chronic hunger and malnutrition(2).

For every pound lost by Weight Watchers Members during a six-week period, beginning September 7 and ending October 18, Weight Watchers will donate the cost of one pound of food — up to one million dollars. The funds will go to two hunger-fighting organizations: Share Our Strength, which works to make sure no child in America grows up hungry, and Action Against Hunger, which provides immediate and long-term solutions for hunger to people around the world. These organizations will use the funds to enhance existing programs.

The reason to lift weights in a gym is to make your muscles stronger and attain the associated health benefits. But a best-selling fitness author says most people waste their time and effort by either lifting weights that are too light for them or by exercising when their muscles have not recovered from their previous workout.

“Most people have no idea they are wasting their time because they’ve never been told the underlying principles of strength training,” says Sisco. “They expend energy and tire themselves out so they think their efforts are working. So people perform hundreds of unnecessary workouts that have zero chance of transforming their bodies.”

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