Jenny Craig, Inc, one of the nation’s leading authorities on weight management, hosted a press conference today in Los Angeles to announce Phylicia Rashad as the newest Jenny Craig celebrity client and spokesperson. The award-winning actress emphasized the importance of life balance and is looking forward to sharing her journey in hopes of inspiring others.

“For me, this was not about going on a diet; this was about a change for life. Thanks to the personalized program and the support of my consultant, Jenny Craig has tailored a program to fit my life without deprivation,” said Rashad.

How often have you made a New Year’s resolution that fell by the wayside? You start out with great resolve and change your behavior for a while. Before long, however, you revert back to your old habits.

Let’s face it. Behavior change is hard. What’s familiar is always the path of least resistance. Unforeseen challenges arise and throw you off track. Things improve a little and you forget the pain that made you want to change in the first place. Before long you figure that maybe you don’t need to follow through after all.