Trimspa – The Brand After Anna Nicole Smith

When Trimspa signed on Anna Nicole Smith to be the brand’s face almost three years ago, it catapulted the company into the global market. Her dramatic weight loss using Trimspa’s X32 product made her one of the most celebrated weight loss success story, next of course to former Fat Actress Kirstie Alley. With the unexpected passing of the controversial superstar, there have been doubts on the future of Trimspa and their ability to survive such a loss.

However, the company is confident that this adversity will not stop them from moving the company forward. “The brand now has thousands of successful weight loss spokespersons — albeit less heralded. They are your neighbors, friends, family members and coworkers,” Tony Azzizzo, President of Trimspa explained, adding, “Their weight loss experience is no less celebrated for them as Anna’s was to the world.”

After a very successful campaign this week – Trimspa’s Million Dollar Challenge – the company announced yesterday the “passing of the torch that Anna lit” to Cassie Tebo and Dale Brammall as the new spokespersons of the brand.